We connect brands and audiences through contemporary art,
creating cultural relevance, uniqueness and lasting value.
We leverage artistic thinking
as a competitive advantage.
Artistic thinking brings bold creativity, aesthetic sensitivity, conceptual depth, experimental processes and contemporary vision into branding, unlocking new ways to engage and stand out.
Our services include:
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Understanding the contemporary to elevate your brand.
We identify cultural trends relevant to your brand and audience. By analyzing behaviors, values and emerging movements, we uncover insights that inspire new opportunities to integrate art, ensuring each initiative resonates culturally and emotionally. -
Expert guidance to integrate art into your brand.
We provide strategic advisory to define how art can strengthen your brand’s positioning and communication. We transform cultural insights into actionable strategies that align brand goals, approaches and timing, ensuring every initiative is purposeful and effective. -
Choosing collaborators that connect with your audience.
We identify projects, artist and venues that align with your brand’s values and engage your audience. Each selection is carefully curated to ensure conceptual and aesthetic coherence, strengthening brand perception while reflecting a genuine understanding of the art world. -
Bringing brand strategy into art language.
To ensure that collaborations remain faithful to both the brand’s vision and the artistic integrity of the project, we guide the integration of artistic and strategic perspectives, shaping each project to be coherent, conceptually strong and unique, guided by curatorial insight and art expertise.
CULTURAL EXPRESSION TO INSPIRE, CONNECT AND RESONATE
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From Brand Culture to Cultural Branding
A must for leading brands
Brands across fashion, luxury, automotive, spirits or lifestyle are increasingly collaborating with contemporary artists to set cultural benchmarks, strengthening both brand perception and cultural positioning.
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Olafur Eliasson
BMW
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Tokujin Yoshioka
Hermès
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Sun & Sea (Marina)
Tamburins
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Marina Abraimovic
Adidas
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James Turrel
Swarovski
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Studio Swine
COS
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Takashi Murakami
Louis Vuitton
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Doug Aitken
Saint Laurent
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Marina Abramović
Massimo Dutti
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Cindy Sherman
Comme des Garçons
WHAT CAN ART DO FOR YOUR BRAND?
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The Brand as Curator
Curatorial vision for distinctive brand strategies
We’ll explore your brand objectives and challenges, generating preliminary ideas tailored to your sector and audience. We’ll outline collaboration strategies that align with your brand’s vision and full potential.
